Appsee’s Mobile Industry Glossary
All the industry terminology you need, at your fingertips
Action cohorts = an analysis of users who completed a certain action and then another action within a given time frame, and how much time passed between the two actions.
App not responding (ANR) = when an app becomes frozen and unresponsive to user gestures. A common cause of ANRs is long running code that freezes the UI thread. Other causes may be unrelated to the code, rooted instead in other components such as the operating system.
Bounce rate = the percentage rate of users who open your app and proceed to navigate away after just one page interaction.
Conversion rate = the percentage of users who completed a desired action, such as register, complete onboarding, or make an in-app purchase.
Crash reporting = the technology to analyze and track crashes within your app (often done through user recordings). For example if your app is experiencing a high crash rate on a specific screen, you can watch user recordings that led to this crash, resolve the issue, and prevent any future crashes from happening.
Daily app launches = a metric that measures how many times the app is launched in a day. This metric can be used not only for measuring an app’s popularity, but also whether there are certain times of day, week, or month when the app is launched more times than usual.
Data analytics stack = essentially your analytics “toolbox”, assembled with methods that you handpicked in order to best analyze your product based on your needs.
Events = any interaction between the app and the user, for example a tap on a button, a swipe on the screen, an in-app purchase, a pop-up, or even a crash.
Funnel = the journey a consumer takes from the first lead to the final conversion. The funnel may include various actions leading up to, or failing to lead up to, a conversion.
Killed by User = when a user encounters a usability issue that makes them “kill” the app, meaning they quit the app and remove it from their background apps.
KPI = Key Performance Indicator. The metrics you use in order to measure how successful your app is.
Lifetime value (LTV) = a metric that measures the cumulative value of a user for the company over a given time period. This metric can vary according to each brand’s needs.
Navigation paths = a visual analysis of how users navigate between the different screens and buttons of the app.
Offline sessions = when a user uses an app such as Netflix or Spotify, and he/she has previously downloaded material and is engaging with the app without data or WiFi.
PII = personally identifiable information, meaning information that can be used to identify, locate, and contact an individual.
Qualitative app analytics = Qualitative app analytics analyze apps and websites not just by numbers, such as number of downloads, but by specific user behavior.
Session = a single user’s entire journey through the app in a single launch, from the moment they open the app to the moment they quit.
Session length = the length of time a user is using an app. For most apps, this is typically the time that the app is open in front of a user’s eyes. Sometimes this may include the time an app is running in the background, such as a music streaming app.
Session recording = a video recording and/or breakdown of actions made by one user over a single launch of the app.
SMAC = an acronym for social, mobile, analytics and cloud technologies.
Touch heatmap = a visual analysis of all the gestures made by an aggregation of users on a single screen in an app. Touch heatmaps can show popular areas on a screen as well as usability issues such as unresponsive gestures.
Unresponsive gestures = a usability issue in which a user taps or swipes on a screen and the app does not behave the way the user expected it to behave, resulting in a gesture that gets no response from the app.
User flows = a visual analysis showing how users are experiencing the app, what screens are the most popular and what screens may have usability issues.
Xamarin = a platform that enables programmers to easily create apps using C#.
Wireframe = a blueprint for the design of an app. The wireframe includes each element of the app and how it will be structured, as well as user interactions.
Waterfall = an approach to product management, particularly in engineering and software development, characterized by “phases” or “stages”, typically the planning or “requirements” stage, followed by analysis, design, coding, testing, operations.
USP – unique selling proposition = the company’s features that stand out over the competition’s.