The mobile app world is evolving at a crazily rapid rate- which means you need to equip yourself with the best analytics in order to keep pace. Currently, a lot of mobile app professionals are utilizing traditional, quantitative analytics to examine and optimize their app(s). This type of analytics is a logical go-to, yet there is so much more you can be doing to track and enhance your app. This is where mobile “touch heatmaps” enters the scene. Never used mobile touch heatmaps or even heard of them before? Read more on how you can harness their insights to better understand and significantly improve your mobile app’s UI.