You’ve probably heard the buzz about ‘qualitative app analytics’. It’s already taken the mobile analytics industry by storm, and for good reason: It adds a much-needed layer of actionable data to metrics such as MAU/DAU and conversion rates, enabling you to avoid guesswork and make better decisions, faster. No more guessing what your app users are doing and what they want – now you can know exactly what to do to improve conversion rates and leave the competition in the dust.
The mobile app analytics field has shown immense growth over the past two years, and is predicted to continue growing. As mobile technology continues to advance, both apps and their users become more complicated. This necessitates going deeper than traditional, numerical retention metrics, and getting a deeper understanding and a more intimate look at what users really want. It’s hard to achieve this with quantitative data alone, by looking at graphs and statistics and guessing what they might mean about user behavior.
Only the addition of qualitative data can truly provide answers to crucial questions, such as: “Why are my users not completing the purchase funnel?” “Why aren’t users interacting with my app the way I intended them to?” “Why are users not trying out my app’s new features?” That’s why qualitative has become a standard tool found in many mobile professionals’ SDK stacks.
Qualitative’s unique approach to user experience analytics is based on two sources of valuable data: user session recordings and touch heatmaps. These tools show every screen and gesture, on both the aggregate level and the single-user level.
Instead of relying solely on numeric data to monitor retention and UX, qualitative app analytics provides mobile professionals with highly visual tools that show user behavior in real time, going beyond the numbers. It’s a completely revolutionary approach to app analytics, that enables mobile pros to fully trust their data and optimize their apps with the utmost level of accuracy.
It’s not hard to get started with qualitative analytics, so we recommend capitalizing on its advantages as early as possible in order to catapult your mobile app ahead of your competitors.
That’s why we’ve created this course for you:
“Qualitative Analytics 101: How to Use Qualitative Data to Achieve Actionable App Insights”
This one-of-a-kind course will zone in on the fundamentals of qualitative analytics and how you can fully harness its power to create the most optimized mobile app possible – an app your users will truly love. No data science or statistics degree needed!
Whether you are already using a qualitative app analytics tool or completely new to the concept, by the end of this course you will have the know-how and the tools to understand your users, improve your app’s UX, and increase your retention and conversion rates – all in a day’s work!
Interested in enrolling in this limited time, free course? Get started now!