So now you have a golden list of the top KPIs to measure in your eCommerce app. Huzzah! Lucky you! Yet these are not to be taken lightly, as each KPI is crucial to the success of your eCommerce app in its own unique way. To fully understand and optimize these KPIs you must harness both quantitative and qualitative analytics; it is the only way you will actually comprehend how your users are behaving within your app.
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