2013 was the year that Mobile became part of everyone’s digital consciousness. 2014 will prove to be a year when brands design their applications in such a way to make the mobile user experience as enjoyable as possible. Remember, many Internet users have been accustomed to getting things done on a desktop for the past two decades. Many are still getting used to their mobile devices. Many also see using a mobile screen for certain tasks as cumbersome. Brands will try as hard as possible to dispel this notion by making the mobile user experience so smooth, that it will become the user’s first screen choice instead of the second for those tasks. It will be a huge part of a solid customer engagement strategy.
The core of the way design should be built into the user experience is communicated perfectly by the quote below.
“Good design is obvious. Great design is transparent.” Joe Sparano – Graphic Designer
Following are some mobile UX design trends that will contribute to a fantastic user experience in 2014.
Designers are increasingly going this route and it has become a philosophy for mobile app design. The idea behind this philosophy is communicating functionality with simple images and clarity without all the real life cues and detail regarding what they are all about. It’s more about functionality than style while getting rid of dimensions and shadows. You can see the flat concept in use in the below image.
Drag down refresh
Being the first smartphone of this era, Apple’s pull down to refresh has stuck with designers, and while nearly all successful apps use some form of this function, they all put their own spin..er drag on this feature.
Designing your app with your target audience in mind will be more prevalent in the future. Designing apps for teenagers or generations xers or senior citizens will all be based on different gesture models. Pinch and double tap may work better for one audience than another. Designing apps for Senior citizens for example would have to employed in a very consistent fashion throughout the app. You will see design with more targeted gestures and if you are publishing an app, you will want to address this as well. You will also want to consider a short demonstration when onboarding to demonstrate navigation of the app.
In order to not clutter up the screen, the utilization of trays that slide out with seldom used controls is showing up in more and more apps. This allows the user not to be facing controls that are seldom used.
Design trends are mostly about grabbing the user’s attention and holding it. Via the use of detailed illustrations you too can pull the user in. It could be something as simple as a layout or an infographic. While a larger screen is preferred, illustrations can be made to look good on any screen.
Do you have any design secrets you’d like to share? What pulls your users in? Please feel free to share in the comments section below. Stay tuned for more news on how you can maximize the mobile user experience.